Sapphire Technologies is committed to respecting your privacy and will handle any customer data in accordance with the Data Protection Act 1998 and any other relevant laws in the United Kingdom. You can browse the majority of Sapphire Technologies' Web site without identifying yourself. If you would like to receive further information or purchase products from the Sapphire Shop, the site will switch into "secure" mode, and all information and transaction details between us will be protected. The following headings let you know what information we collect, how we use it, and how we protect it.

Data We Collect
The data that we ask you to provide will be split into two categories, required and optional. Required data are details we need to complete the transaction, such as name, address, payment details, and so on. Optional data will include information, such as profession, interests, demographics, and so on, that will help us to better understand our customers in order to improve the services that we can offer.

How We Use Your Data
Your data are used to help you complete a transaction, to provide you with confirmation, and to keep you informed of product or service developments. Credit card numbers are retained for only as long as required to complete the transaction and will then be deleted from our systems.

From time to time, we may use your information to contact you for market research or to provide you with marketing information we think would be of particular interest. If you would prefer not to be contacted for these purposes, you can specify so when you enter your details for the transaction.